Media Tool Kit


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The Wright celebrates a unique breed of leader

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Starbucks LinkedIn

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Starbucks Instagram

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Testimonials from Starbucks Store Managers

In 2017 Starbucks asked Store Managers to nominate people who emulate what they called North Star behaviors. Those behaviors were: Recognize Me, Include Me, Appreciate Me, Support Me, Delight Me. Only one store manager was nominated more than once — that was Karen and The DreamMaker Project.

The DreamMaker Project influences how many Store Managers lead, resulting in higher moral and engagement, lower turnover and increased comp sales.